Rolf Ekroth is a Finnish fashion designer celebrated for merging streetwear with traditional Nordic influences, creating collections that are both nostalgic and forward-thinking. Ekroth extened his creative vision beyond fashion into every aspect of his brand by choosing Jaakko Suomalainen to collaborate by making a custom typeface. As seen in Ekroth's designs, the typeface also reflects the a balance of tradition, futurism and emotion.