Friendly bustle

Tori is the largest and most popular platform for sales between individuals in Finland. Within ten years Tori has grown to be the a central part of finnish lifestyle and is one of the most visited website in Finland. Tori commissioned Aivan to redesign the visual communications and user interface. Helsinki Type Studio was selected partner in designing the type family used in everything from billboards to the website and mobile apps.
Type Design
Niklas Ekholm, Jaakko Suomalainen
Branding Agency
Aivan
Client
Tori
Photography
Courtesy of Tori
Over 3.4 million people use the service monthly. Clear and friendly communication is key. We designed a completely unique typeface for Tori—one that makes interactions between buyers and sellers smoother while staying true to the brand’s approachable spirit.