Jungmyung Lee , Niklas Ekholm, Jaakko Suomalainen


SSAW magazine is a fashion magazine with a personal touch and a familiar tone. The typefaces are expanding on the genre of fashion typefaces, adding as much flavour as possible.

The Serif with Italics takes cues from english engraving tradition for it’s pointed character. A legible and robust rhythm, allows for sways and nods with a sharp, yet gentle twist, straying away from the safe shores of corporate flow.

The Sans Regular and Medium are a soothing complement to the lively serif.

The Bastard bears some uncanny signs of kinship to the rest of the type family. A wild child of nature, Bastard crashes the posh party with a dramatic twist in the typographical language — It's the crack where the light gets in.